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Evaluation of a franchise business Parpandel Denisa Elena, Faculty of
Management Marketing in Economic Business, Rm. Valcea, “Constantin
Brancoveanu” University, Pitesti, Romania Belu Nicoleta, Faculty of
Management Marketing in Economic Business, Rm. Valcea, “Constantin
Brancoveanu” University, Pitesti, Romania Albici Mihaela, Faculty of
Management Marketing in Economic Business, Rm. Valcea, “Constantin
Brancoveanu” University, Pitesti, Romania Ţenovici Cristina Otilia,
Faculty of Management Marketing in Economic Business, Rm. Valcea,
“Constantin Brancoveanu” University, Pitesti, Romania Rizea Ionela
Carmen, Faculty of Management Marketing in Economic Business, Rm.
Valcea, “Constantin Brancoveanu” University, Pitesti, Romania The
contents of this paper I will try to address all those interested in
studying the system of franchising, both theoreticians and
practitioners in this field to contribute to the progress of this
system in our country. Franchising is a reality in motion which will
write more, being on time to find a theoretical foundation able to
provide solutions for all aspects and economic instruments involved a
commercial phenomenon. Therefore, franchising can and should be
successful adventure for both franchisees and franchise, for those who
are guided by ethics and passion, vision and innovation, and for those
who want to develop franchises or franchise network . The aim is to
highlight research opportunities to improve the system of franchising
as a strategy for penetrating foreign markets in Romania and not only
because the franchise is the fastest and safest way to becoming a
business owner, and its success depends on what you do owner -
franchisee, i.e. not repeat the mistakes inherent in any beginning
business and risk losing everything at each "turning point" of the
road. Typically, franchisees receive information and knowledge vital to
business success in exchange for various fees they pay to those who
purchased the business, that the franchisor. The success of franchises
is most dependent on one man: the franchisee, and to be successful is
not enough that it will have the necessary knowledge to purchase a
license and to build a franchise unit, to arrange and start businesses
in within this unit. Franchisee must be dedicated to his work, it must
have the desire and willingness to work hard and ability to remain
motivated, ability to do business.
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