NADLAND, the garden city

Introduction

Our company deals with retail and wholesale of horticultural, furnishing and DIY products and construction materials. Our leading branch is the manufacturing, trading and installation of residential and commercial playgrounds. After 5 years of successful activity we decided to set up a franchise network.

At the present time there are 7 Nadland stores, 4 of them is in own property and 3 of them are run by franchisees. All of our stores have a modern design, and they are preferred by our customers for their friendly atmosphere and unique product range. In our stores we sell more than 1500 different products of almost 100 suppliers, on more than 10.000 square meters. The turnover of our 2 stores in Budapest was more than 1 million Euros in 2007. Nadland has a very popular multilingual website and web shop, that wears the company's brand new design. Perhaps the most important key of our website's success is the more than 100 registered domain names. Besides sales activity, we offer several related services to our products. These are also very popular amongst our customers.

The keys of our success:

• we combine the advantages of traditional and on-line commerce
• we combine the advantages of the specialized small shops and the multinational chains: we offer a customer-oriented professional service and a wide range of products at a competitive price
• the horticultural and DIY sector is facing a significant increase in Eastern Europe

Small investment - quick return OR great investment - quick return

According to this principle it is possible to join the NADLAND network even with a relatively small investment, and run the business with small overhead costs by using our web shop as a main channel of commerce. On the other hand with a greater investment a proportionally greater profit can be expected, and with the related services even more income can be realized.

Product range: we form our profile with several years of experience and by a continuous monitoring of the international trends and local specialties. Besides the standard product lines we can also satisfy the unique needs of our clients with customized products and services at reasonable prices.

Pattern of products:

• horticultural products: 30% (garden screens, fences, log houses, garden kiosks, garden accessories, garden furniture, reed products, bamboo materials and accessories, plants, flower earth, ceramic vessels, ceramic plant holders, steel and iron accessories, dog and cat kennels, baskets, bird feeders, mulch, etc.)
• playgrounds: 45% (Residential and commercial playgrounds and accessories, shock absorbing surfaces)
• furnishing: 5% (bamboo furniture, natural surface plates, pine furniture, willow furniture, baskets, accessories, gifts, etc.)
• DIY: 5% (wooden materials, OSB, plasterboard, wainscot, strip floor, parquet, slats, thermal insulation, coatings, roofing materials, gutters, machines, tools, bolts, screws, nails, pins, etc.)
• heating 15%(firewood storage, igniters, wooden briquettes, pellets, tile stoves, fireplaces, electric and infrared heating panels, woodbaskets, tinder box, furnaces, firewood, thermostats, security equipment)

Services: commercial credits with favorable interest rates, professional consultancy, home delivery, installation, landscaping, joineries, garden construction, garden maintenance, wood cutting, unique garden kiosks, furnishing, construction works, etc.

Our clients: Since we offer a wide range of products in all of our branches - regarding quality as well as pricing - we have customers from all segments of the population.

Image: all of our stores have the same image - logo, colors, labels, equipment, etc. that can be easily recognized and connected with the NADLAND brand.

Why is it worth to join NADLAND?

• A wide range of products can be offered to the clients even with a relatively small investment with the support of NADLAND's IT and logistics background.
• We forward the incoming orders of our web shop to the regionally competent NADLAND Store
• We ensure quick and reliable supply relying on our nearly 100 Million HUF valued stock, and the strict supplier contracts.
• The products are delivered to our partners by 6 own transport vehicles, and by our reliable freight forwarding partners.
• Before opening a new store we prepare and train our partners, and then we continuously provide professional trainings and consultancy to maintain the high level of service internationally.
• In the previous years we have obtained exclusive rights for some important product lines. Our franchise partners can buy these products at preferential prices.
• Our franchise partners enjoy priority before other retailers.
• We take the advantages of the international sourcing - good price-value proportion -, and we forward it to our partners.
• Thanks to the information exchange within the network the products with low inventory turnover can be easily redistributed between the stores.
• Besides the selling of the products the related services can increase the turnover
• By processing the sales data we provide a continuous improvement
• By a continuous market research we set the optimal prices, and make special promotions.
• We amplify our product and service range continuously in average by 20 to 30% per year.
• By being a member of such a well functioning system there is a multiplied chance for the success compared to an individual business
• Our franchisees are the first to get the new products and services we introduce
• Effective central marketing activity supports the local advertisements.