Over the next years, we further enlarge our store network in Europe.
The turnover from foreign stores is forecast to increase within short
to well above 50 per cent. We are looking forward to expanding our
business together with partners who believe in:
* reliability
* trust
* responsibility
* speed
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Leading the way
OBI’s aspiration is to be the leading DIY retailer setting the pace
for the whole trade, as an innovator. Wherever we are present, we
define the DIY market and strive for market leadership. We set
standards regarding assortment, store formats and customers’ shopping
experience.
Leading the way in Europe
OBI is one of the leading European DIY brands.
Currently, the company operates more than 500 stores, thereof more
than 330 in Germany and more than 190 in 12 Central and Eastern
European countries. OBI stores generate total sales of more than EUR 5
billion, employing more than 38.000 staff.
Our stores offer a broad and comprehensive product range, which, on
average, includes 40-60.000 articles per store. The professional
product range covers gardening, building material and elements, tools,
sanitary and interior decoration. Attracted from within an extensive
catchment area customers will find all they need to improve their homes.
Since the opening of the first OBI store in 1970 (Hamburg, Germany),
the sales areas of the OBI stores have increased from 870 sqm to
”orange boxes” with more than 10.000 sqm. The total store sales area
now amounts to more than 3 million sqm.
OBI’s customers are primarily private individuals, e.g., families, do-it-yourselfers and semi-professionals.
http://www.obi.cz/cz/
www.obi.cz
www.obi.com
“Market leadership is our goal – wherever OBI is present. Focussing
on Central and Eastern Europe, Russia and Ukraine as major growth
markets are key to our expansion strategy” says OBI CEO Sergio Giroldi.
Based on this aggressive growth path OBI will boost the share of
turnover generated abroad to more than 50 per cent in the coming years.
In many international markets OBI already is number 1 (e.g., Russia,
the Czech Republic, Hungary, Bosnia, etc.). Growth will now be the
driving force to achieve market leadership also in many new countries. 
